We are getting ready for our biggest fall yet and so we have hired our first full-time employee, welcome to team Fire Cider Mr. Callaghan! Sean’s actually been helping us out, officially and unofficially, for years. Sean and Benny ‘Fingers’ Kohn wrote and recorded a rock n roll theme song for Fire Cider in 2012. Sean has helped us in the kitchen making Fire Cider, and has personally hand washed many, many pounds of horseradish roots. Sean is now offering in store Fire Cider tastings and attends the SoWa Farmer’s Market in Boston every Sunday.
Now that he’s officially, finally, part of Team Fire Cider, you’ll see Sean all over New England offering free samples of Fire Cider at festivals, shops and cafes. Sean will be working closely with our retail partners too. Want to see Fire Cider for sale somewhere? Feel the need for an in store demo aka free samples? Sean can be emailed directly at, you guessed it: Sean@FireCider.com
The Big E is held in Springfield MA every year. Sean, Dana, Brian, Sheri and I will be there, next to the Massachusetts building on the weekends, Friday September 12 through Sunday the 14th, the weekend of the 20th and 21st and Friday the 26th to Sunday the 28th. Last year we gave out about 15,500 samples of Fire Cider (in biodegradable cups!) over the course of the event. Let’s see if we can’t beat that record this year!