Fire Cider Recipes

It's A Medicinal Tonic. It's A Cocktail Mixer. It's Both…and More!

Archive for the tag “Raw Apple Cider Vinegar”

Team Fire Cider 5k Run July 4th

Team Fire Cider is looking for 20 or more friends to join us for the annual Pittsfield MA, Independence Day 5 K race!

We are giving out Fire Cider T-shirts to wear for the race and keep forever for the first 20 team members to show up for the race.

Prizes will be awarded for first place, last place and best costume; think red, think fire, or just dress up like a pirate!  I have a feeling the prizes will be Fire Cider.


We will meet at 9 am at Wahconah Park to hand out shirts, trash talk, stretch like we mean it and take a vote for best costume.

Pittsfield Independence 5K Road Race, Wahconah Park , Pittsfield, MA, 9:30 am start time, Before Pittsfield Parade

Here’s a link to all the official details of the race:

Send in your application for the race and run with Team Fire Cider!  Find the event here on Facebook and we’ll see you on the 4th of July.

A loud and clear message on the back!

A loud and clear message on the back!


New Equipment, Thanks to The CDC!

Have I mentioned lately how amazing it is to be working in partnership with the Franklin County Community Development Corporation– say that 5 times, fast!   They offer guidance to anyone interested in starting a business and they have provided us with a space to produce Fire Cider and continue to grow our small business.  The CDC is currently under construction to expand their cold and dry storage as well as their commercial kitchen.   We are stoked to have more space to make more batches of Fire Cider.

Last year the CDC’s loan program, headed by Alan Singer, made it possible for us to upgrade all of our equipment to food grade stainless steel.   We were super happy to say goodbye to all of our plastic barrels.  We found them homes as rain barrels!

Stainless steel steeping tank, stainless steep pump parts, only the best for your Fire Cider!

Stainless steel steeping tank, stainless steep pump parts, only the best for your Fire Cider!

Less than a year later, we approached Alan with another loan request, this time for two pieces of kitchen equipment that would save us many long hours in the kitchen, taking a lot of stress and physical labor out of making Fire Cider.  The result?  An awesome scrubbing tunnel that has turned a 10-12 person hour job into a 30 minute exercise.  Yes, you read that correctly.  It used to take 2 people working non stop scrubbing organic horseradish for hours on end just to prep that one ingredient for 2-3 batches of Fire Cider.  Now, we can achive even better results in just 30 minutes, and that includs set up, clean up and break down!   Here’s a fun video of Dana and Brian trying out the scrubbing tunnel for the first time.  It’s a bit loud, so turn the volume down!

Here are the before and after photos, can you tell we are super impressed with our investment?!

Organic horseradish, covered in not so delicious organic dirt!

Organic horseradish, covered in not so delicious organic dirt!

So fresh and so clean and ready to be turned into Fire Cider.

So fresh and so clean and ready to be turned into Fire Cider.

With our second loan we were also able to purchase a chopper for the lemons and oranges.  Processing hundreds of pounds of citrus by hand is just asking for carpal tunnel, not to mention an injury waiting to happen.  This chopper, with it’s graphic warnings, is definitely scarier than the chef’s knives we’ve been using, and will save our hands and arms, as long as we keep them away from the blades!

All thumbs ups, not to worry, we have cut resistant gloves to protect our hands while cleaning the machine.

All thumbs ups, not to worry, we have cut resistant gloves to protect our hands while cleaning the machine.

And here’s our new chopper in action, making batches Fire Cider just got a lot easier, which means that the three of us can safely continue making you Fire Cider for many years to come.   Yup, this video is loud too, what can I say, I’m working on my videographer skills!

We are super thankful to the CDC and their staff for supporting the growth of our small business, we truly couldn’t do this without them!  If you are thinking about starting a business, the CDC has you covered from the very beginning.

Fire Cider, Co-op Grocery Stores and the Dr. Oz Show!

Last Friday I had the opportunity to share my favorite home remedy, Fire Cider, with Dr. Oz, two of the sharks from the show ‘Shark Tank’ as well as the Oz studio audience!   Fire Cider isn’t just the best home remedy I know of, it’s also a great big gateway to using food as medicine.  Why?  I think a big part of what makes Fire Cider so awesome is that it’s accessible: all the ingredients can be found in any grocery store, they are all easily recognizable by most people and they combine to make one powerful tonic with immediate results!  Good foods combine to make better, more medicinally potent foods.  And maybe you’ll start with Fire Cider and branch out into other plant-based remedies, start using more organic, whole foods in your diet or discover the power of co-cooperatively owned and operated grocery stores.  True story: a customer told me she started shopping at her local co-op because they were the only store around that carries Fire Cider.  Now she shops there all the time.  And that’s exactly what I mean when I say Fire Cider can be a catalyst for change.

A big part of what inspires Brian, Dana and I is how Fire Cider works on a personal, local and national level.  I think it’s pretty to clear to most of us that our food system is broken and totally unsustainable.  And it seems to me that healing our food system and turning it into something that’s health building, good for mother earth and sustainable into the future is up to us as individuals and is the responsibility of all of us who work in the natural foods industry.  Since we started our business of getting Fire Cider to as many people as possible we have been working closely with locally owned retail stores and specifically with NCGA Co-Ops aka community owned grocery stores.  When you shop at a co-op your money stays in your local community, it supports the store so that it can offer low prices for high quality food that directly meets the needs of the community the store serves.  Your food dollars go towards supporting local agriculture, high quality foods and well-paying jobs for your friends and neighbors.

When you shop at a conventional chain grocery store, most of the money you spend goes to the corporate headquarters.   The majority of these chain grocers offer conventional food and ‘food products’ most of which contains one or all of the following: herbicides, pesticides, hormone disruptors, genetically modified organisms, refined sugars and carbohydrates.  No one would choose to put that kind of poison into their body and a co-op grocery offers a whole community the power to choose.  Owned and operated on a local level,  a co-op grocery store puts food choices directly into the hands of its community.   We are proud of the mutually supportive relationships we have formed over the past 3 years with retail shops and co-ops all over the country.  By working together we can all help each other succeed.  Everything is connected: what you buy and where you shop are powerful ways to make your voice heard! When you look at things in this way, Fire Cider is so much more than a product we sell, it’s a ripple effect that can positively effect our local community, our amazing customers and business owners across the county who are committed to making important changes in our food system.

I love handing out samples of Fire Cider, we’ve handed out over a quarter of a million samples in the past 3 years, and it’s amazing to watch the paradigm shift that happens when someone tries Fire Cider for the first time.  These simple, everyday foods, have a potent and immediate positive effect, food becomes medicine for the first time and a whole new door of possibility opens!  It happened for me years ago and I’m so happy to be able to share my passion with anyone and everyone willing to give Fire Cider a try.  And that’s the long version of why I jumped at the chance to go on national television and tell all of Dr. Oz’s viewers why Fire Cider is my go-to, all time favorite remedy.  Fire Cider has a long history, stretching back as far as ancient Greece and we are proud to be bringing our version of this old-time combination of cider vinegar and honey to folks who have never heard of it or even thought of their food as their best health care.  Brian, Dana and I are committed to spreading the word about food as medicine and contributing all that we can to making our food system healthy and wholesome for all.  Here’s a short clip from the show, the link to the full show is below!

Watch the full clip here on the Dr. Oz website!



Fire Cider May 2014 Event Schedule

sowa opening day 2014

Our official SoWa market representative, Sean, will be sampling and selling Fire Cider at the SoWa Sunday Market in Boston every Sunday this month from 10 am to 4 pm – May 4th, 11th, 18th and 25th!  Oh, and he’ll be there for the rest of the season too, though October!  Sean- you can even email him- will take special orders for bulk, t-shirts and more, stop by anytime for a free shot of your favorite fiery health tonic!

Brian getting ready for another great Sunday at New Amsterdam Market!

Getting ready for another great Saturday at New Amsterdam Market!

Amy and Dana will be at the first New Amsterdam Market of the season on May 31st, Saturday from 10-5pm!  We are looking forward to seeing you all there!

Blue Russ Health Coach sharing the love!

Blue Russ Health Coach sharing the love!

And, if you want to learn more about living the healthy life from the comfort of your home or office, check out this awesome      FREE 4 Day Women’s Health Summit lead by Holistic Health Coach Blue Russ.

You will learn:

  • woman_beach_armsTechniques to reset your stress response in 1 minute.
  • How to look and feel great in your skin
  • Natural PMS relief
  • The relationship between your feet and digestion
  • Natural approaches to fertility and a healthy pregnancy
  • How to enjoy (instead of dread) menopause
  • How to create your own natural medicine cabinet
  • And much, much more!
  • Sign up HERE!

Fire and Fog

Here’s a fizzy sweet-tart,  non-alcoholic cider cocktail sent to us by  Alissa Anderson, owner of in San Francisco where she offers an array of body care products, accessories, supplements, cool waxed canvas bags and Fire Cider, of course!
275 6th Ave. #101 San Francisco, CA 94118 415. 683. 5654

275 6th Ave. #101
San Francisco, CA 94118
415. 683. 5654

Fizzy and tart kombucha combine with the spice of Fire Cider to create a delicious, energizing drink without the effects of caffeine or alcohol. Great first thing in the morning or sipping on late at night. Feel free to add tasty spirits like dark aged rum or bourbon!
1/2 shot of Fire Cider
I shot apple cider (from your local farmers market)
2 shots homemade kombucha or try Katalyst Kombucha!
To serve up:
Pour all ingredients into a cocktail shaker with 3 ice cubes, thoroughly shake, and strain into a chilled martini glass with a thin lemon slice garnish.
Or, just pour ingredients into a small glass, add 2-3 ice cubes, and stir.



Jafakin’ Jerk Sauce

Recipe by Noel Prophet

Last summer Dana and I went to a pot luck beer and food pairing: everyone brought a dish and a beer that went with it.  Dana made a summer saison that was a bit citrus-y  and it went well with the berries n biscuits I brought for dessert.  However, I thought the best dish was the jerk chicken that Noel and Kristen brought along with some very appropriate Red Stripe.  Just recently Noel sent me his jerk sauce recipe which I was pretty darn excited to see if I could replicate.  As per his suggestion, the recipe can be modified to suit, the one that follows is enough to marinate 3 pounds of chicken/meat/tofu with enough leftover to serve as a side sauce for greens.   I only made a few changes to Noel’s recipe and the end result was deliciously hot and there were no leftovers!

Bright ingredients makes for a spicy brown sauce.

Bright ingredients makes for a spicy brown sauce.

Suggested Ingredients:

  • Up to 6 scotch bonnet peppers or whatever hot peppers you like – I used the one Habanero that was ready in our garden and then some of the chili peppers that Pete and Jennifer from Woven Roots Farm gave us at the Harvest Festival.
  • 2 Tablespoons each: dried thyme, ground allspice, Fire Cider, salt and black pepper
  • Cinnamon, nutmeg, ginger (fresh or powdered), to taste.
  • 8 garlic cloves
  • 3 medium onions, chopped
  • 1/2 cup or less olive oil
  • 1/2 cup or less tamari
  • Juice of 1 lime or lemon, or more, to taste.


Chop up everything and then put all in the blender.   Or, put all ingredients into a wide mouth mason jar and use a wand blender to puree, same difference.  The marinade is done, ready to eat now on cooked greens or…

Poke holes in your chicken (or tofu!) before you jerk it so it will hold the flavor better.

Marinate overnight.

When you are ready you can bake, grill, roast, etc your jerked chicken.  This would also work well with tempeh or tofu or other meat.

Here’s what I did with the chicken I let marinate in the fridge, well covered, for over 12 hours:

Pre-heat the oven to 365.  Spread the chicken breast (I had about 2 pounds) and the jerk sauce I used to marinate it, in a wide glass baking dish.  I covered the dish with aluminum foil (or a glass lid if you have one) and baked it for about 45-50 minutes, until the thermometer read 142 and when I sliced into it, it was juicy and cooked through!

Dana made coconut brown basmati rice to go with the baked jerk chicken.  I made a huge side of broccoli rabe dressed in olive oil and salt, which we ate with the remaining jerk sauce.

All covered in Jafakin' Jerk Sauce!

All covered in Jafakin’ Jerk Sauce!


Boston’s SoWa Market Starts May 4th

So much to taste test at the SoWa Farmer's Market!

So much to taste test at the SoWa Farmer’s Market!

Mark your calendars- the Boston, MA SoWa Market starts Sunday May 4th!  Fire Cider will be back for our second year and this time we will be there every Sunday from May 4th through October 26th.  Sean, our Sowa Market representative will be happy to take your special orders for t shirts, half gallons, gallons, cookbooks, the works!  Rumor has it he may even bring his guitar and serenade you in between handing out samples of Fire Cider.  See you at the market!





Join Us for a Fire Cider Dinner at Dottie’s Coffee Lounge

Join us on Saturday March 8th at 7 pm for an intimate opportunity to learn about cooking with Fire Cider.  Let Dottie’s, Carolann Patterson and the founders of Fire Cider show you how to really showcase it in your cooking!

Dottie’s chef will be featuring Shire City Herbals, co founder, Amy Huebner’s healthful, mindful recipes as well as recipes from the Fire Cider Cookbook. You will take home an 8 oz bottle of complementary Fire Cider to experiment with and Enjoy!

Here’s the Menu:
Fire Cider Meat Loaf with Amy’s mashed roasted cauliflower, steamed greens and Fire Cider slaw.

For dessert we will enjoy Fire Cider Apple Chutney over Ginger Ice Cream

The cost for this event is $30

Sign up NOW by calling Dottie’s, 413-443-1792, as space is extremely limited.

Please feel free to share this event with your friends. We look forward to serving you!

Fire Cider 'slaw as served at Dottie's in downtown Pittsfield, MA

Fire Cider ‘slaw as served at Dottie’s in downtown Pittsfield, MA


Fire Cider and the Berkshire Co-op: Cooperative Values in Action.

Fire Cider and the Berkshire Co-op: Cooperative Values in Action.

Working with a local start-up to achieve mutual success.

By Daniel Esko, Grocery Manager at the Berkshire Co-op Market in Great Barrington MA

One of the most gratifying and exciting aspects of my job at Berkshire Co-op Market is building strong relationships with our local vendors, working together to achieve mutual success while delighting our owners and customers along the way. In fact, everything we do at Berkshire Co-op Market is guided by our operational vision, which states: “The Berkshire Cooperative Association cultivates a sustainable local/regional economy and cooperatively builds a vibrant community.” To this end we “foster the growth of local/regional food systems,” which allows us to work closely with local farmers, producers, and entrepreneurs to bring the highest quality local food to market. Over the past ten years I have had the opportunity to work closely with Klara’s Gourmet Cookies, South River Miso, Hosta Hill, High Lawn Farm, The Gluten Free Bakery, No. 6 Depot, Harney & Sons Tea, Shire City Herbals, and Tierra Farm, among numerous others. The work we have done together has varied from product development and retail and marketing consulting to promotions planning, new item introductions, farm and facility visits, education through product demonstrations, and most importantly sharing their stories with the community. All of this work has resulted in various successes for our local vendors and the Co-op, one of which I am particularly proud to share with everyone today.

On the retail floor of the Co-op in 2010, I ran into a couple of old friends from high school, Amy Huebner and Dana St. Pierre. In the process of catching up, they told me they had gotten married recently and when asked what they were up to, they excitedly proclaimed that they were going to make Fire Cider. For a moment I tried to play along like I knew what it was, but soon thought better of it and had to ask. They explained that Fire Cider was a health tonic made from apple cider vinegar, honey, and other whole food ingredients including garlic, ginger, and habanero pepper. Dana had been exposed to the individual whole food ingredients through his family experience and upbringing. His parents, uncle, and grandparents used these foods separately and in different combinations in their daily cooking, and medicinally to help alleviate seasonal allergy symptoms, ward off the cold and flu, and strengthen their immune systems. Over the years he continued experimenting and adding ingredients. Then, in a collaborative effort with Amy, they developed the blend that eventually became what we know today as Shire City Herbals Fire Cider. Although impressed by their enthusiasm and excitement, I knew that they had a long road to travel before they would have a product ready for retail. In my capacity as a representative of the Berkshire Co-op I offered to provide them any support they might need as they prepared to pursue their dream of making Fire Cider for the public. Over the next year I provided a small amount of assistance, such as information about retail licensing and insurance requirements, UPC and packaging advice, and of course an open door to introduce and promote the product at the Co-op when they were ready.

ingredients shindy 2013

Amy, Dana, and Brian (Amy’s brother) worked hard over the next year and we received our first delivery of Fire Cider on October 3rd, 2011. In only three months, Fire Cider became the number one unit seller and number two dollar seller in the supplement department. This is no small feat for a small local start-up. Fire Cider was now selling better than our number one vitamin supplement! I attribute this early success first to the superior quality of this uniquely marketable product, its effectiveness, and of course its following in the community. In addition, the level of success we achieved would not have come about if we had not worked closely with Amy and Dana on a strong promotional plan that included an introductory sale, placement in our Local Deals flier, and several product demonstrations. By the end of 2012 Fire Cider was still number one in unit sales and had become number one in dollar sales. In 2013 we started to promote Fire Cider more aggressively with more frequent sales, product demonstrations, and a huge cross-merchandising push to get Fire Cider in more places throughout the store. We had introduced the 16 oz. size in late 2012 and saw an amazing 378% unit increase in 2013, while still achieving 10% growth with the 8 oz. size. All year, people were raving about the product. Fire Cider was getting national press, sales continued to increase, and this fiery tonic had quickly become a staple in many households across the Berkshires and beyond. Admittedly, the Co-op was and still is only a small part of their success, but what it represents for the Co-op is our values in action– strengthening the local economy by cultivating strong vendor partnerships and of course harnessing the incredible power of the third principle of cooperatives: member economic participation. Simply put, Fire Cider is an amazing local success story and Berkshire Co-op Market is proud to have played a role in helping them achieve this success.

But let me back up a moment. Some of you may still be wondering what exactly Fire Cider is? Who makes it? How is it made? Where is it made? Well, one day I decided to pay a visit to the folks at Shire City Herbals and had the opportunity to make some with them.

Shire City Herbals Fire Cider is made from organic raw apple cider vinegar, raw wildflower honey, organic oranges, organic lemons, organic onions, organic horseradish root, organic ginger root, organic habanero peppers, organic garlic, and organic turmeric. They use locally produced honey from Merrimack Valley Apiary in Billerica, MA, which they purchase by the ton directly from the beekeeper. One ton comes on a heavy-duty pallet and contains 36 x 60 pound buckets, or 2,160 pounds of honey! Although they continue to search for a supply of local (New England), organic, raw apple cider vinegar, they currently source from Spectrum Organics in California, a trusted name in the industry and a reputable producer of the highest quality organic and natural oils and vinegars. The remaining ingredients are sourced through Albert’s Organics and Frontier Natural Products Co-op, long-time organic produce and herb/spice suppliers in the natural foods business.

That's a TON of organic produce!  Amy looks pretty stoked to turn it all into the best medicine she's ever had!

That’s a TON of organic produce! Amy looks pretty stoked to turn it all into the best medicine she’s ever had!

Fire Cider is marketed as a dietary supplement and is generally used as a natural, whole food remedy for common symptoms related to cold, flu, and seasonal allergies among numerous other medicinal uses. Many of the ingredients have known immune boosting, anti-inflammatory, anti-fungal and anti-bacterial properties and have been used safely and effectively the world over in herbal healing traditions for centuries. As a whole food product, Fire Cider has a wide variety of culinary uses as well, including sauces, dressings, marinades, and beverages (in a Bloody Mary is particularly delicious). I have been making some amazing salad dressings with it and have recently heard of Fire Cider infused meatballs and even Fire “Soder” (Fire Cider and soda water). But like most people, I usually take a shot a day to keep me going.

Fire Cider is made by a company called Shire City Herbals, which is located in Pittsfield, MA. Incorporated in January 2011, the company is a family affair, co-owned by husband and wife Dana St. Pierre and Amy Huebner, Brian Huebner, and several other family members. A homegrown business, they started making Fire Cider in the kitchen of their home and then at the neighborhood Unitarian church on Wendell Avenue in Pittsfield. Starting off in just a handful of stores, farmers’ markets, and fairs, they are now in almost 350 stores across the country. They currently produce in a licensed commercial kitchen in Greenfield, MA, owned by the Franklin County Community Development Corporation. The FCCDC is an economic development nonprofit organization providing comprehensive business development education, access to capital, and a commercial office and manufacturing space to small business owners and entrepreneurs in the greater Western Massachusetts area. The facility is called the Western Massachusetts Food Processing Center and is the same facility where Co-op favorites Ooma Tesoro’s, the Bean Cake Company, and Katalyst Kombucha produce their fine local food.

So, on a warm sunny day in early September I hitched a ride with Amy, Dana and Brian up to the processing center in Greenfield. As we ascended the winding road of beautiful Route 9, our eyes were greeted with lush green foliage and the expansive ridgelines of the eastern edge of the Berkshire Hills in the background. On the way we stopped off at the Old Creamery Co-op in Cummington, MA. The Old Creamery General Store recently converted to a cooperative and the Berkshire Co-op has been assisting them in various capacities over the past several years. We left with some of the Old Creamery’s famous deli sandwiches. It turned out to be a classic late summer Berkshire day, with the sun shining warm and bright as we continued on our journey to Greenfield. When we arrived at the facility, I found out that Katalyst Kombucha (now Artisan Beverage Cooperative) is actually one of the anchor tenants at the food-processing center and I learned that they are the co-packers for Fire Cider, doing all of the bottling on their behalf. This is also where Real Pickles, a huge local favorite, got their start. I felt a profound sense of connection to the local food movement. I was excited to take a look on the inside and have another experience of getting to know more deeply the food we provide to the owners and shoppers at the Co-op.

From the left: Brian, Dan and Dana are ready to get to work!

From the left: Brian, Dan and Dana are ready to get to work!

We began by suiting up in heavy waterproof boots and other necessary gear as they explained how things would get quite messy in the process. They told me their process includes three phases – production, pressing, and bottling. That day was a pressing day. We started by setting up a stainless steel IBC (Intermediate Bulk Container) filled with 350 gallons of organic apple cider vinegar and almost 700 pounds of other ingredients.  This is no easy task. Fully loaded, the IBC weighs over two tons (4,250 pounds). Dana and I used a pallet jack, slowly pushing and pulling the hulking IBC into the kitchen, careful not to let the pallet jack wheels roll over the floor drains. We then lined up another temporary holding container adjacent to the IBC. This IBC was prepped about six weeks prior, during the production phase of the process. After we got the tanks in place, Dana and I began to set up the pump and hoses necessary to pump the cider back and forth between the IBC and the holding tank during the pressing and filtering operation. He described the production phase to me while we were setting things up. Production starts with raw fruits and veggies, peels and all. They engage in minimal processing, scrubbing the horseradish and rinsing everything, cutting the citrus and garlic in half, and pulping the ginger, horseradish, and onion. Everything then goes into the tank with the vinegar, habanero pepper, and turmeric and is allowed to steep for a minimum of six weeks (1,000 hours).  Meanwhile, Amy was setting up the 35-ton hydraulic juice press in the cold room and Brian was washing and sanitizing all of the utensils, buckets, and containers to be used in the process.

After all the setup was complete, we were ready for pressing. Dana fired up the pump and the cider slowly started to flow from the stainless steel IBC into the adjacent holding tank. He had to bang on it several times with a mallet to get the aging pump up to full pressure. Dana was like the engineer on an old steamer ship, coaxing the turbines to produce as much power as possible. The klaxons, bells, and whistles from the Beatles song “Yellow Submarine” played through my head for a second and I could not hold back the huge smile and accompanying laugh that followed. Once the holding tank was filled, he opened up the door of the IBC and we proceeded to scoop out all of the solid ingredients for pressing. Suited up in full production gear, Amy was in charge of the pressing. Utilizing the incredible hydraulic force of the 35-ton juice press, she made sure to squeeze every last vital drop from the vinegar-infused oranges, lemons, onions, garlic, and other ingredients, with the liquid from each press being poured back into the IBC. The pressing is a crucial step in the creation of Fire Cider because the vitamin- and nutrient-rich liquids are essential to the nutritional composition and the taste profile of the finished product. We all helped Amy at various times with the pressing, cleaning, sanitizing, and disposing of compost and other waste throughout the day. Next, Brian, Dana and I blended in the raw wildflower honey, filtered the batch one final time and we all muscled the IBC back into the warehouse. Finally, there was end of day cleanup, a very extensive and meticulous process, removing all traces of production from the shared commercial kitchen space as well as washing and sanitizing every piece of equipment used that day. From start to finish, it took four people seven hours to complete, and after all of this hard work, we had produced 350 gallons of Fire Cider ready for bottling. One finished IBC can yield roughly 5,600 8 oz. bottles of Fire Cider. They currently have five IBCs in regular production, with several more lined up for purchase in the near future.

The entire experience, from the day Amy and Dana told me of their dream over three years ago, right up to the moment we finished cleaning everything up at the end of the pressing day, helped me fully understand what it really takes to create a wholesome, local product for market. I thought of their tireless dedication, working around the clock to build their business in a very grassroots and personal way with limited resources. What the folks at Shire City have been able to accomplish in three years is truly an inspiration to all of us at the Co-op and in the greater Berkshire community and beyond. For me it all comes back to the power of food and the idea that food is destiny. It truly has the power to transform the lives of people, the communities in which they live, and the world as a whole.

Over dinner at the People’s Pint in Greenfield, a favorite brewpub serving wholesome local food and handcrafted beer, I learned of their dream of buying a farm one day and growing the ingredients for Fire Cider themselves. They told me about their mission statement, which is borrowed from Hippocrates: Food is the best medicine and the best medicine is good food. They explained the idea of Fire Cider as a gateway food; something that is unmistakable, potent, and which can immediately convince people of the power of raw, whole foods. I ended the day feeling incredibly grateful to have had this amazing opportunity to build a better world through food—in my daily work with all of our valued local farmer and vendor partners, and especially with the good folks at Shire City Herbals.


Our First Employee

So far this year has been one mile stone after another.  The three of us are so very happy to have hired our first employee to help out in the warehouse and with office work.  Sheri is a Berkshire County native, she and Brian have known each other since attending Wahconah High School in Dalton. Although neither of them can quite remember, they are pretty sure they ran on the cross-country team together.  After the 10 year reunion, the details get fuzzy!

Your orders, packed and ready for pick up.

Your orders, packed and ready for pick up.

Sheri will be taking over shipping all the orders.  She will also be helping us to keep regular office hours.  Oh, and we are getting a phone line so you can finally call us!

Our new office hours are:

9 am to 1pm Mondays

9 am to 3pm Wednesdays

9 am to noon Thursdays

For questions regarding your internet order and general questions, email Sheri at and she’ll be sure to get back to you during office hours.

Dana and Sheri getting things done!

Dana and Sheri getting things done!

Welcome to Team Fire Cider, Sheri!


Post Navigation