Fire Cider Recipes

It's A Medicinal Tonic. It's A Cocktail Mixer. It's Both…and More!

Archive for the category “event”

New Fire Cider T-Shirts for November Events

On the back it says 'Beware The Underdose!'

On the back it says ‘Beware The Underdose!’

 
Yep, we’ve got fun new t-shirts: 100% organic cotton with mineral based inks, available at all our events this month!  Come see us for free Fire Cider and more:
  • Saturday and Sunday November 15th 9am-7pm and 16th 10am-5pm:Marlboro Natural Living Expo/Market 181 Boston Post Road W, Marlboro MA
  • Saturday November 22, 11am-6pm, Bust Carftacular Boston, Cyclorama at the Boston Center for the Arts
    539 Tremont Street
    Boston, MA 02116
  • Saturday November 22, 10am-2pm Winter Farmer’s Market at Pettengill Farm, 45 Ferry Road, Salisbury MA
  • Sunday Nov 23, Cambridge Naturals in store free Fire Cider Tasting from 11-2 pm located at 23 White Street, Cambridge MA 02140
  • Saturday and Sunday November 29th and 30th from 11-5 pm The Hingham Shipyard Merry Marketplace at the Hingham Shipyard, MA
  • Need something special?  Email Sean@FireCider.com and he’ll be sure to bring your order to the event for you.

It’s That Time of Year Again

There has been a nasty cold going around the Berkshires, and one by one it has taken us out. First Dan, then Sean, Amy, and Dana. I blame Dan’s kids for being cute but efficient plague carriers. Anyway, we’ve been hitting the amped up virgin Fire Cider hot toddys pretty hard over the last week- and I’m happy to say we’ve been feeling much better!

Ingredients:

-1 -2 Tablespoons of Fire Cider
-Juice of 1/4 – 1/2 lemon
-1 T honey, raw, local honey is best.
-A healthy dose of ginger (We use 1T frozen ginger juice. A 1/2 tsp ginger powder or 1T diced fresh ginger works too)
-Hot water or tea to fill your favorite mug

Warming and soothing.

Warming and soothing.

Our full arsenal of anti-ick fighting home remedies includes Osha tincture, Echinacea tincture, oil of oregano (rub it on the bottom of your feet or get capsules), raw honey, Fire Cider, ginger juice, lemons, neti pot and of course, some Berkshire Bourbon for when you finally start to feel better!

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This Sunday is the last SoWa Market in Boston for the season so make sure to stop by and see Sean for your free Fire Cider sample!  He’ll also be handing out samples on Friday, 10/24 at Foster’s Supermarket in Greenfield, MA, 3-6 pm  and on Saturday, 10/25 at the Fruit Center Marketplace in Hingham, MA 11 am-4 pm

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Cheers!

 

 

Fire Cider At Expo East and The Big E

September is our busiest month of the year and this year was no exception.  We spent 8 days at the Big E in Springfield MA and during that time we gave out over 25 gallons in samples alone, holy wow, that’s a new record! Twenty five gallons translates to about 17,500 Fire Cider samples – in home compostable sample cups of course!  We are so thankful to everyone who came out and gave our strange tonic a try.

Sheri and Dan taking their daily shots of Fire Cider at the Big E.

Sheri and Dan taking their daily shots of Fire Cider at the Big E.

While the Big E was going on, four of us went to Baltimore Maryland for Natural Products Expo East, second only to Expo West which we will be attending in March.   We were lucky to have Daniel Esko, formerly of the Berkshire Coop Market join Team Fire Cider on September 2nd.   Daniel, Brain, Dana and I drove 6 hours to Baltimore, in two cars packed to the gills with Fire Cider for the Expo.

Arriving at Expo East in the Baltimore Convention Center.

Arriving at Expo East in the Baltimore Convention Center.

We had an awesome time at the Expo- we met a whole bunch of our retail partners, whom we have known for years via email and phone.  It was so nice to finally meet them in person!  We also connected with a lot of people who were excited to try Fire Cider for the first time as well as some super fans who went home with free bottles, t-shirts and shot glasses.

Having fun at the Expo! Daniel, Brian and Dana with the backdrop I made.

Having fun at the Expo! Daniel, Brian and Dana with the backdrop I made.

Fire Cider was nomininated for the NEXT award given out by New Hope Media who runs Expo East and Expo West, what an honor!

Fire Cider was nominated for the NEXT award given out by New Hope Media who runs Expo East and Expo West, what an honor!

It was certainly not all work for the three days we were at the Expo in Baltimore.  Mom’s Organic Market, one of our retail partner’s held a party at Alewife, a local bar with 40 beers on tap, at the end of the first day of the Expo.  We had a blast, thanks guys!

The Mom's Organic Market party was the place to unwind after the first day!

The Mom’s Organic Market party was the place to unwind after the first day!

And we got a recommendation to try out a Butcher Shop and Restaurant called Parts and Labor that sources local and humanely raised, free range animals which they butcher and cook on site, using the whole animal.  This place was so similar to Fore Street in Portland Maine it’s almost as if the idea of nose to tail local butchers working closely with near by farms is catching on!

This Wendell Berry quote really captures the whole knowing your food and your farmer idea.

This Wendell Berry quote on the menu really captures the whole knowing your food and your farmer idea.

And on that note we ate about half the menu, our dinner ended with a recommendation from our server Issac who we will all remember forever for his insights:

Best ham ever, it was truly a divine experience.

Best ham ever, it was truly a divine experience.

Thanks Baltimore, it was fun, it was exciting and we are already planning for Expo West in L.A. this coming March 2015!

Sheri had more than a TON of shipping to do after the Expo, 4 pallets plus the cart, all in one day!

Sheri had more than a TON of shipping to do after the Expo, 4 pallets plus the cart, all in one day!

 

Pallet Garden and Hops Update

Our little pallet garden has been growing strong, we’ve picked a bunch of cilantro and made a few salads with all the greens.  The radishes never make it into the house, got to have something to eat while I’m picking food for a meal!

Baby lettuces are delicious!

Baby lettuces are delicious!

Meanwhile, our garden in Richmond has turned into a Comfrey field.  And while Comfery is an amazing medicinal plant, it can not be eaten and it choked out all the rest of our plants!

Dana whacking back the Comfrey, perhaps next year we'll grow vegetables?!

Dana whacking back the Comfrey, perhaps next year we’ll grow vegetables?!

We covered the whole garden up and will see if we can get a fresh start next spring.  What our garden at Green Means Farm lacked in vegetables this year, it made up for in hops, four different varieties, although the Cascades are doing the best by far!

Picking hops really makes me want to drink a beer, they smell so good!

Picking hops really makes me want to drink a beer, they smell so good!

Dana dried them out and has already brewed a 5 gallon batch with some of what we picked.   The brew should be ready by Friday, and we’ll certainly enjoy it after our first day at the Big E!  Dana, Sean, Brian and I hope to see you there, we’ll be on the Rhode Island side of the Massachusetts building all weekend!

Sean Callaghan Joins Team Fire Cider!

Dana and Sean with our other new addition!

Dana and Sean with our other new addition!

We are getting ready for our biggest fall yet and so we have hired our first full-time employee, welcome to team Fire Cider Mr. Callaghan!   Sean’s actually been helping us out, officially and unofficially, for years.  Sean and Benny ‘Fingers’ Kohn wrote and recorded a rock n roll theme song for Fire Cider in 2012.  Sean has helped us in the kitchen making Fire Cider, and has personally hand washed many, many pounds of horseradish roots.  Sean is now offering in store Fire Cider tastings and attends the SoWa Farmer’s Market in Boston every Sunday.

Ready to rock at the SoWa Market in Boston.  Nice T-shirt!

Ready to rock at the SoWa Market in Boston. Nice T-shirt!

Now that he’s officially, finally, part of Team Fire Cider, you’ll see Sean all over New England offering free samples of Fire Cider at festivals, shops and cafes.  Sean will be working closely with our retail partners too.  Want to see Fire Cider for sale somewhere?  Feel the need for an in store demo aka free samples?  Sean can be emailed directly at, you guessed it: Sean@FireCider.com

The Big E is held in Springfield MA every year.  Sean, Dana, Brian, Sheri and I will be there, next to the Massachusetts building on the weekends, Friday September 12 through Sunday the 14th, the weekend of the 20th and 21st and Friday the 26th to Sunday the 28th.  Last year we gave out about 15,500 samples of Fire Cider (in biodegradable cups!) over the course of the event.   Let’s see if we can’t beat that record this year!

Sean and Dana having a laugh in the warehouse.

Sean and Dana having a laugh in the warehouse.  DIY Halloween costume!

We Made A Pallet Garden

Last weekend Dana and I spent just 45 minutes – plus gathering materials- to build this sweet little pallet garden!  We have a lot of pallets at our warehouse in Pittsfield, so, if you like this idea and want to make your own, please email me: Amy@FireCider.com and we’ll hook you up with as many pallets as you’d like.  Someone mentioned to me they were concerned about the pallet wood being treated with chemicals.  That is a worry for international shipping pallets, as those are treated, but the ones we get are used for shipping only in the U.S. and are made from the cheapest (it costs money to chemically treat wood!) scrap wood available.  We picked a pallet that was sturdy and unpainted, made of plain, raw wood.  I can’t wait to pick lettuce in a few weeks!

Dana filling the pallet garden with organic dirt, yum!

Dana filling the pallet garden with organic dirt, yum!

First, gather your materials:

one pallet

weed cloth

thin board to cover the back of your pallet

powerful staple gun, tacker or some small nails and a hammer

enough organic dirt to fill the pallet, about 5-6 bags should do

seeds!  choose smaller foods with little roots like lettuce, herbs, flowers, nothing too big, like corn or too deep like root veggies.

How To:

Use the top of the pallet, with the most boards/small spaces for the front.  Tack weed cloth all around the back, bottom and sides, this will help keep the dirt inside the pallet. Leave the top open so you can grow taller plants/flowers in that space.

Using a tacker to cover the back, bottom and sides with weed cloth.

Using a tacker to cover the back, bottom and sides with weed cloth.

Now tack a thin board over the back of the pallet to keep it stable so the dirt doesn’t fall out.

So, can you tell Dana was taking these photos!  We used a thin board leftover from packing material to cover the back of our pallet.

So, can you tell Dana was taking these photos?! We used a thin board leftover from packing material to cover the back of our pallet.

Lean your pallet against a fence or building at an angle and fill it with organic dirt.  Pack it in well so that it’s filled up and won’t wash out when it rains.

About 5 bags of dirt should do.

About 5 bags of dirt should do.

Now plant each row, in the spaces between the front slats.

Planting herbs, flowers, lettuces and more!

Planting herbs, flowers, lettuces and more!

Water regularly and enjoy your little garden!  I’ll be sure to post updated photos of our pallet garden on our Facebook page once things get growing.  Here’s how it looked five days after we planted the seeds:

Radishes are taking off with herbs, lettuce and flowers not far behind.

Radishes are taking off with herbs, lettuce and flowers not far behind.

 

 

Fire Cider Photo and Video Contest

Show us your best Fire Cider face!   Or your Fire Cider tattoo (no, seriously, we heard this was a real thing!), your friends trying Fire Cider for the first time, the funniest, weirdest, coolest way you use Fire Cider.  Get creative and you could win one of four $25 gift certificates to your favorite Fire Cider retail shop.  Sound like fun?  Here’s how to enter the contest:

Send us one photo OR one 60 second or shorter video along with your favorite place to buy Fire Cider.  We’ll let our Facebook fans pick two photo winners and two video winners and each will receive a $25 gift certificate to the shop of your choice.

Amy and Dana say: Beware The Underdose!

Amy and Dana say: Beware The Underdose!

Email your photo or video with the subject line “Fire Cider Contest” to Amy@FireCider.com by Monday July 14th at midnight est.  We will post your photos and videos on our Facebook and Twitter during and after the contest.  Brian, Dana, Sheri and Amy will narrow down the entries to our top favorite picks and let people vote on our Facebook page starting on Tuesday July 15th.

Our daily doses, down the hatch!

Our daily doses, down the hatch!

Like us on Facebook if you haven’t already!  The four winners will be emailed directly with how to redeem their gift certificates.  You can send in as many submissions as you like, one per email please.  Here’s Amy and Dana’s Fire Cider faces, show us yours!!

Hurts so good!

Hurts so good!

Team Fire Cider 5k Run July 4th

Team Fire Cider is looking for 20 or more friends to join us for the annual Pittsfield MA, Independence Day 5 K race!

We are giving out Fire Cider T-shirts to wear for the race and keep forever for the first 20 team members to show up for the race.

Prizes will be awarded for first place, last place and best costume; think red, think fire, or just dress up like a pirate!  I have a feeling the prizes will be Fire Cider.

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We will meet at 9 am at Wahconah Park to hand out shirts, trash talk, stretch like we mean it and take a vote for best costume.

Pittsfield Independence 5K Road Race, Wahconah Park , Pittsfield, MA, 9:30 am start time, Before Pittsfield Parade

Here’s a link to all the official details of the race: http://www.plattsys.com/waspeview.asp?eventid=1154

Send in your application for the race and run with Team Fire Cider!  Find the event here on Facebook and we’ll see you on the 4th of July.

A loud and clear message on the back!

A loud and clear message on the back!

New Equipment, Thanks to The CDC!

Have I mentioned lately how amazing it is to be working in partnership with the Franklin County Community Development Corporation– say that 5 times, fast!   They offer guidance to anyone interested in starting a business and they have provided us with a space to produce Fire Cider and continue to grow our small business.  The CDC is currently under construction to expand their cold and dry storage as well as their commercial kitchen.   We are stoked to have more space to make more batches of Fire Cider.

Last year the CDC’s loan program, headed by Alan Singer, made it possible for us to upgrade all of our equipment to food grade stainless steel.   We were super happy to say goodbye to all of our plastic barrels.  We found them homes as rain barrels!

Stainless steel steeping tank, stainless steep pump parts, only the best for your Fire Cider!

Stainless steel steeping tank, stainless steep pump parts, only the best for your Fire Cider!

Less than a year later, we approached Alan with another loan request, this time for two pieces of kitchen equipment that would save us many long hours in the kitchen, taking a lot of stress and physical labor out of making Fire Cider.  The result?  An awesome scrubbing tunnel that has turned a 10-12 person hour job into a 30 minute exercise.  Yes, you read that correctly.  It used to take 2 people working non stop scrubbing organic horseradish for hours on end just to prep that one ingredient for 2-3 batches of Fire Cider.  Now, we can achive even better results in just 30 minutes, and that includs set up, clean up and break down!   Here’s a fun video of Dana and Brian trying out the scrubbing tunnel for the first time.  It’s a bit loud, so turn the volume down!

Here are the before and after photos, can you tell we are super impressed with our investment?!

Organic horseradish, covered in not so delicious organic dirt!

Organic horseradish, covered in not so delicious organic dirt!

So fresh and so clean and ready to be turned into Fire Cider.

So fresh and so clean and ready to be turned into Fire Cider.

With our second loan we were also able to purchase a chopper for the lemons and oranges.  Processing hundreds of pounds of citrus by hand is just asking for carpal tunnel, not to mention an injury waiting to happen.  This chopper, with it’s graphic warnings, is definitely scarier than the chef’s knives we’ve been using, and will save our hands and arms, as long as we keep them away from the blades!

All thumbs ups, not to worry, we have cut resistant gloves to protect our hands while cleaning the machine.

All thumbs ups, not to worry, we have cut resistant gloves to protect our hands while cleaning the machine.

And here’s our new chopper in action, making batches Fire Cider just got a lot easier, which means that the three of us can safely continue making you Fire Cider for many years to come.   Yup, this video is loud too, what can I say, I’m working on my videographer skills!

We are super thankful to the CDC and their staff for supporting the growth of our small business, we truly couldn’t do this without them!  If you are thinking about starting a business, the CDC has you covered from the very beginning.

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