Fire Cider, Co-op Grocery Stores and the Dr. Oz Show!
Last Friday I had the opportunity to share my favorite home remedy, Fire Cider, with Dr. Oz, two of the sharks from the show ‘Shark Tank’ as well as the Oz studio audience! Fire Cider isn’t just the best home remedy I know of, it’s also a great big gateway to using food as medicine. Why? I think a big part of what makes Fire Cider so awesome is that it’s accessible: all the ingredients can be found in any grocery store, they are all easily recognizable by most people and they combine to make one powerful tonic with immediate results! Good foods combine to make better, more medicinally potent foods. And maybe you’ll start with Fire Cider and branch out into other plant-based remedies, start using more organic, whole foods in your diet or discover the power of co-cooperatively owned and operated grocery stores. True story: a customer told me she started shopping at her local co-op because they were the only store around that carries Fire Cider. Now she shops there all the time. And that’s exactly what I mean when I say Fire Cider can be a catalyst for change.
A big part of what inspires Brian, Dana and I is how Fire Cider works on a personal, local and national level. I think it’s pretty to clear to most of us that our food system is broken and totally unsustainable. And it seems to me that healing our food system and turning it into something that’s health building, good for mother earth and sustainable into the future is up to us as individuals and is the responsibility of all of us who work in the natural foods industry. Since we started our business of getting Fire Cider to as many people as possible we have been working closely with locally owned retail stores and specifically with NCGA Co-Ops aka community owned grocery stores. When you shop at a co-op your money stays in your local community, it supports the store so that it can offer low prices for high quality food that directly meets the needs of the community the store serves. Your food dollars go towards supporting local agriculture, high quality foods and well-paying jobs for your friends and neighbors.
When you shop at a conventional chain grocery store, most of the money you spend goes to the corporate headquarters. The majority of these chain grocers offer conventional food and ‘food products’ most of which contains one or all of the following: herbicides, pesticides, hormone disruptors, genetically modified organisms, refined sugars and carbohydrates. No one would choose to put that kind of poison into their body and a co-op grocery offers a whole community the power to choose. Owned and operated on a local level, a co-op grocery store puts food choices directly into the hands of its community. We are proud of the mutually supportive relationships we have formed over the past 3 years with retail shops and co-ops all over the country. By working together we can all help each other succeed. Everything is connected: what you buy and where you shop are powerful ways to make your voice heard! When you look at things in this way, Fire Cider is so much more than a product we sell, it’s a ripple effect that can positively effect our local community, our amazing customers and business owners across the county who are committed to making important changes in our food system.
I love handing out samples of Fire Cider, we’ve handed out over a quarter of a million samples in the past 3 years, and it’s amazing to watch the paradigm shift that happens when someone tries Fire Cider for the first time. These simple, everyday foods, have a potent and immediate positive effect, food becomes medicine for the first time and a whole new door of possibility opens! It happened for me years ago and I’m so happy to be able to share my passion with anyone and everyone willing to give Fire Cider a try. And that’s the long version of why I jumped at the chance to go on national television and tell all of Dr. Oz’s viewers why Fire Cider is my go-to, all time favorite remedy. Fire Cider has a long history, stretching back as far as ancient Greece and we are proud to be bringing our version of this old-time combination of cider vinegar and honey to folks who have never heard of it or even thought of their food as their best health care. Brian, Dana and I are committed to spreading the word about food as medicine and contributing all that we can to making our food system healthy and wholesome for all. Here’s a short clip from the show, the link to the full show is below!
Watch the full clip here on the Dr. Oz website!